By The Value of Water Campaign

December 5, 2019

Imagine a Day Without Water 2019 was the biggest yet! For our fifth annual Imagine a Day Without Water more than 1,200 organizations participated. We thank everyone who signed up and stepped out to share the message about how we can’t take our water infrastructure for granted.

The message of Imagine a Day Without Water reached millions of people through social media and press coverage, and we loved your creativity in getting the word out. From the halls of congress to the halls of elementary schools, there was incredible engagement across the country. Here are a few highlights

Major Legislation Announced!
US Senators Ben Cardin (D-MD) and Roger Wicker (R-MS) and US Representatives Marcia Fudge (Ohio-11) and John Katko (NY-24) announced bipartisan, bicameral legislation to help low-income families pay for drinking water and wastewater bills on Imagine a Day Without Water: Read more.
Bipartisan Proclamations and Resolutions
Dozens of elected officials and city councils showed their commitment to water through proclamations and resolutions. This included 23 mayors, the Governor of Tennessee Bill Lee, Hendersonville City Mayor Barbara Volk, Honolulu City Mayor Kirk Caldwell, and Los Angeles Mayor Eric Garcetti.
Colgate Participates
We want to thank Colgate for participating and promoting Imagine a Day Without Water with their brand ambassador, Michael Phelps. As part of Colgate’s work, David LaFrance, CEO of American Water Works Association was invited to speak at the United Nations about water issues.
Hitting the Air Waves
Value of Water Campaign Executive Director Radhika Fox did dozens of television and radio interviews to get the word out. Watch her on Morning Blend, ABC13 KTNV Las Vegas, NV and  First Coast Living/ ABC News, Jacksonville, FL.
Lots of participating groups around the country earned press coverage, wrote op-eds, and hosted press conferences for their activities and events. We were blown away by the amount of coverage we saw!
Day of Activities

This year municipal water and wastewater agencies, elected officials, breweries and coffee shops, manufacturing and trade associations, museums, schools, community organizations, federal government agencies, and more all participated in Imagine a Day Without Water. The activities that participating organizations have created this year grew to include student art and essay contests, water bingo and trivia nights, tours, opens houses and much more. Some participants challenged each other to see how long they could last during their day without water (spoiler alert, it wasn’t the whole day).

Highlights from Value of Water Campaign Supporters 
Alexandria Renew Enterprises and its One Water Alexandria Partners, Virginia American Water and the City of Alexandria, held an educational pop-up event where they gave away free coffee and donuts from an Imagine a Day Without Water information booth. They also joined efforts on a social media campaign with this engaging video: watch now.

Atlanta Department of Watershed Management held a guided walkthrough of their Hemphill Water Treatment Plant and an immersive virtual reality 3D tour of the new Water Supply Program at Bellwood Quarry. Attendees were provided complimentary coffee courtesy of Chick-fil-A as they Imagine a Day Without Water together.

KC Water created multiple videos to highlight what we would miss without water and spoke with people who understand what it is like to have limited access to clean water. During the week of October 23rd, KC Water provided coasters and coffee sleeves highlighting the value of water message to local businesses.

Valley Water Board Chair Linda J. LeZotte asked everyone to consider what their day would be like if they couldn’t turn on the tap in a video shared on social media.

Together we are elevating the public’s awareness of water’s true value and the critical state of our nation’s water infrastructure. Your energy and creativity only grows every year, and we are so impressed by what you all did in 2019.
So… what are your big ideas for next year? We’re proud to announce that Imagine a Day Without Water 2020 will be Wednesday, October 21 so mark your calendar now!