September 2024
Based on our research on how to strategically have conversations about the opportunities and challenges we face and find the most effective ways to drive awareness, influence policy, and inspire collective action toward a One Water future, we created a toolkit to help anyone become a more effective communicator on water affordability, community-driven regional partnerships, and climate mitigation.
Access the Full ToolkitToolkit Sections:
1. Building Public Support for Water Assistance Programs. We conducted an A/B comparative messaging test using paid social media to understand which messaging angles are most effective for reaching and engaging consumers around water assistance efforts in different regions of the US. This test culminated in a series of dos and don’ts for communicating with consumers nationwide.
2. Building Public Support for Community-Driven Regional Water Partnerships. We conducted a nationwide survey evaluating public sentiment toward regional utility partnerships and the messaging angles most likely to shift or positively influence community member perspectives.
3. A Call for Climate Mitigation in the Water Sector: Messaging Strategies to Move Water Leaders to Action. To empower climate action innovators and advocates in the water sector with effective communications strategies to engage peers and industry influencers, we conducted an experiment using paid media to determine the most engaging messaging strategies around climate mitigation among water leaders.
