With drought in the Western states expected to reach more dire levels this year, now more than ever we need to consider how we value and price water. In the most recent The Atlantic, “Finding the Right Price for Water” Bourree Lam investigates the disconnect between water’s status as an essential resource and its pricing that is largely commensurate with an expendable good. The piece takes a timely look at water as it pertains to the classic supply/demand curve. And as supply diminishes, with demand increasing due to soaring populations in the West, a recalibration of water pricing is required to preserve water and maintain its constant accessibility for the public. The Value of Water Coalition appreciates that The Atlantic is covering this issue. We need greater dialogue about the value of water and creative strategies to ensure it remains accessible for this generation and future ones. Read the full article here.