"Imagine a Day" Radio Tour Reaches 2.8 million Listeners Nationwide
For its first Imagine A Day Without Water event, the Value of Water Coalition launched a national education campaign that would engage the public and motivate key stakeholders to understand the need for major investment in water infrastructure around the nation. As part of this campaign, the Coalition launched a multi-city broadcast outreach effort that featured 24 radio interviews with Radhika Fox, Value of Water Coalition Director and Coalition members from Oregon, Georgia, California and Washington D.C. in top radio markets across the nation. Collectively, the interviews generated 414 airplays and 2.8 million gross impressions. Listeners were also encouraged to engage on social media at #ValueofWater.
Listen to the radio interviews from the campaign here.